RomânăLaMint - Brand Book
A brand identity system for a crypto-based creator tipping app, designed to make instant Bitcoin support feel simple, credible, and culturally relevant.
Making Bitcoin Feel Creator-Friendly
The main challenge was making a crypto-based product feel less technical and more human. The brand had to communicate instant Bitcoin tipping without overwhelming users with financial jargon or blockchain complexity.
A Social-First Crypto Identity
I created a brand direction that makes Bitcoin tipping feel simple, social, and credible. The visual system combines fintech structure with creator-platform energy, giving LaMint a flexible identity for web, app, social, and campaign use.
Research & Definition
- 01Defined the audience, product purpose, and creator-tipping experience.
- 02Researched fintech, crypto, and social platform design references.
- 03Built a visual direction around trust, speed, and creator support.
- 04Developed logo, color, typography, and graphic system options.
- 05Applied the identity across web, app, social, and brand book layouts.
- 06Finalized usage rules and delivered the complete brand guideline system.
Primary Display: It gives the brand a friendly digital tone while keeping headlines confident and highly readable.
Secondary Body: Used for longer text, interface labels, and structured brand documentation.
Iteration & Refinement
Logo System
The logo direction was refined to feel simple, scalable, and recognizable across app icons, website headers, social avatars, and brand materials.
Brand Guidelines
The final system was organized into practical rules for logo usage, typography, colors, graphic elements, image treatment, and digital applications.
