I think in systems: how a brand, its website, and its content connect, and what shifts downstream when one of them changes. I work with brands, startups, and creative businesses, from strategy and identity through to the live site.
Open to freelance projects, brand collaborations, and full-time design opportunities.
Reality does not need observers to keep transforming, yet some of the configurations it produces hold a perspective for a while. I propose a process-first account of where those perspectives come from, a name for the moment one forms, candidate measures for finding it, and the tests that could prove the idea wrong.
A responsive website redesign for an HR company, built to clarify its services, improve navigation, and create a more professional digital presence.
Română