How I find where a website loses people
My process for finding the moments a website quietly loses visitors. Why you can't see them from your own POV, how to inhabit a stranger and walk the site as them, and what to fix first.
I design digital-first experiences for brands, startups, and creative businesses — combining strategy, visual identity, web design, and content systems that feel polished, intentional, and easy to use.
Open to freelance projects, brand collaborations, and full-time design opportunities.

My process for finding the moments a website quietly loses visitors. Why you can't see them from your own POV, how to inhabit a stranger and walk the site as them, and what to fix first.

A responsive website redesign for an HR company, built to clarify its services, improve navigation, and create a more professional digital presence.
