The Variance Penalty: Bodies Aren't Content Calendars
I set out to argue that women lose focus half the month and the feed punishes them for it. The research took the first half of that sentence apart and made the second half stronger.
I think in systems: how a brand, its website, and its content connect, and what shifts downstream when one of them changes. I work with brands, startups, and creative businesses, from strategy and identity through to the live site.
Open to freelance projects, brand collaborations, and full-time design opportunities.

I set out to argue that women lose focus half the month and the feed punishes them for it. The research took the first half of that sentence apart and made the second half stronger.

A responsive website redesign for an HR company, built to clarify its services, improve navigation, and create a more professional digital presence.
